What is Inbound Marketing?
It is a marketing strategy that focuses on attracting prospective customers by offering useful information.
Most companies who have used traditional or outbound marketing in the past rely on the interruption method to get your attention and the communication is only one way. Look at us, buy now !
However today people have become smarter at blocking out advertising messages.
We can now use hard drive recorders to skip noisy ads, we have caller id to screen unwanted sales calls and most of us choose to have no junk mail on our post boxes.
It is becoming harder and harder to get peoples attention about our products and services, instead . .
many of us choose to use search engines and social media to find what we are looking for.
Companies need to embrace Inbound Marketing in order to be successful, it is the process of attracting prospective customers to your business instead of pushing messages out.
By implementing a successful Inbound marketing strategy companies can get found on search engines, on blogs and social media, attract more targeted visitors to your website, then convert those visitors to buying customers.
Advertising in the past has been a guessing game, you advertise in the local newspaper, then cross your fingers and hope that the phone rings, you never find out how many people have actually seen your ad.
With Inbound Marketing you create online content that you know people are looking for and share it on blogs, social media sites and search engines, when people are searching they are attracted to your business. You can engage with them and start building a long-term, profitable relationship.
At Get Focused we work with you to create a custom Inbound Marketing strategy for your business, we show you how to implement and maintain the marketing plan, including a list of daily, weekly and monthly tasks. Every month we analyse the results and continue with what is working and revise what could work better.
Email us today at firstname.lastname@example.org or you can visit our website for more information
It’s time for your company to embrace Inbound Marketing and start reaping the rewards.