We’ve compiled a glossary to help you better understand Search Engine Optimisation terms.
SEO stands for search engine optimization. The aim of SEO is to rank a website at the top of the search engine results pages so to is is one of the first sites found by people who are searching for your products or services online.. Statistically the higher the website is in the search engine results the more clicks it will get.
2. On-Page Search Engine Optimization
On-page optimization refers to the improvements made to a websites pages to make it more appealing to Google. There are a number of things that can be done to make your pages friendlier to the search engines. Here are just a few:
- Add your core keywords to the websites title
- Name the pages with the exact keyword most relevant to the page
- Use original content. Original content refers to words, images and video that does not appear anywhere else on the internet
- Mix of media such as images, audio and video with relevant names and descriptions
- Arrange your pages in themed categories
- Ensure your pages load quickly
When the above improvements are made to your website it will be positioned well to take advantage of off-page page optimization (promotion).
3. Off-Page Search Engine Optimization
Also known as Off-Page Promotion.
Off-Page SEO refers to everything that can be done to promote your website away from the website itself. The aim is to increase your websites authority by having many other relevant websites pointing links back towards (backlinks) your website and thus appearing popular. Ideally the links will be from an number of different properties.
The following items explain these techniques.
4. Keyword Phrases
Search engines are built around the use of ‘keywords’ or ‘keyword phrases.’ When we use search engines like Yahoo or Google or Bing we type phrases into it hoping the most relevant results are returned. Ideally we want our website to come up first for the keywords that are most relevant to the website and user we want to attract. Some years ago website owners used to just put the keywords all over their site try and trick the search results. This is not clever and is considered spammy by the search engines.
Just include your keyword in the page name and page title and then place relevant well written content on the page. The content should be written for human beings.
Longer phrases (sometimes called ‘long tail keywords’ due to the greater number of words they have) are easier to rank for due to lesser competition and often have more targeted buyers (people who know what they want). Short keyword phrases (short tail) like ‘cats’ bring more traffic, are harder to rank for and are less targeted. It is best to aim for a balance of traffic versus commercial intent.
Articles are text based documents that form the core content for a web page. Typically they are 300 to 1000 words long and contain original useful content relating to the topic on the website page. Articles will naturally have several related keyword phrases in them and can bring you search traffic for multiple phrases.
6. Re-written Articles
Original articles are referred to as ‘core’ articles. Re-writes of the core articles can be done by hand or using a computer (spinning). When articles are re-written by hand you will get a quality version of the core article that can be used to place on other websites. By re-writing the core articles you will get more chances to rank for more key phrases because you have more content on the internet that can be found by search engines.
7. Article Syndication
Once the articles are ready we place them on private blogs, web 2.0 sites, article directories and blog networks. This ensures a lot of backlinks from many different properties. This ensures a natural link pattern. When you use different services like we do you get access to many properties with unique IP addresses owned by many different website owners.
8. Text Links from Blogs
When you get a link to from another website to your website that is called a text link. These are hyperlinked words (ideally the key phrase you are aiming to rank for). When we get text links for your website we go to websites that has related content to your own. Search engines like these links more because they are theme related and therefore more relevant. A smaller number of relevant links will always beat a larger number of non related links.
The SEO team at Get Focused has access to more websites than other SEO companies because we have excellent relationships with the owners of the blogs. They let us place your excellent blog post content on their websites pointing to your site with a ‘full follow’ link. The full follow attribution means the link will pass search engine power to your site. We use blogs that have high Google PR value. PR stands for ‘Page rank’ and the higher this number is the more the site is endorsed or trusted by Google. We use blogs that have PR values of between PR1 and PR5.
8. Web 2.0 Sites
Some especially well trusted websites such as WordPress, Squidoo and Hubpages allow you to place content on them with links pointing back to your website. We create profiles on these Web 2.0 sites and place your content on them to get you backlinks. The search engines trust these websites as many of them have strict quality control. You can be sure that if the search engines like your content it will help you rank better. Many SEO companies wrongly put poor quality content on Web 2.0 sites only to have it removed.
9. PDF Distribution
PDF document distribution is another way to get high value back-links. You can gather related articles and pictures and arrange them in a PDF document, like a report, which can then be placed on trusted sites like Scribd. High value websites like this appreciate good quality content. The links from these sites are often powerful.
10. Video Distribution
YouTube is one of the highest traffic websites on the internet, it also happens to be owned by Google. We create a quality custom video that showcases your message. We use paid stock images, royalty paid sounds and custom scripting for your message. We also include your logo. After production of these high quality videos we share them with several of the top video sites. People see these videos and your URL (website address) which is clearly displayed in the videos. The link from the video site which is placed in the videos description box is also a great way for your site to get noticed by Google.
11. PRWEB Press Release
PRWEB is an online press release distribution centre. It is a premium site.
Once we craft a custom newsworthy story for your website we publish it to many places on the internet. It is possible for these press releases to get re-published 10,000 or even 20,000 times. The links lead back to your website and you get a great boost in the search engines as a result. We reserve the Press release for our high end packages. Your Press Releaase will often appear in page one of Google for the News feed. Many of our clients have even been contacted for offline TV and Newspaper interviews giving them increased publicity.
12. RSS Syndication
RSS stands for Really Simple Syndication. Many websites have RSS feeds. RSS is a form of syndication that spreads your content to more places across the internet. We gather the RSS feeds from all the sites we have paced your content then we ‘mashup’ the feeds and post those mashups to feed distribution services like Feedage. This is another way to ensure the sites you have content published on get found by search engines. By syndicating feed the search engines are now updated automatically when more content is added to that site in the future.
13. Bookmark Posts
Once your posts and content have been submitted, we make a note of the website url’s where the content is placed and ‘bookmark’ it on powerful bookmarking websites. These bookmarking sites like MisterWong and Digg make certain that all of your content is quickly found by the search engines. The search engines will follow the links and find your website. This speeds up ranking.
This is the simple action of ‘announcing’ each new link to the popular ping networks such as Pingomatic. It is just another way to ensure the new content gets noticed by search engines. We use multiple methods in our packages to insulate results.
15. Backlink Boosting
Link Boosting is a process where we power up the backlinks to your website with additional layers of links RSS feed submission, pinging and posting. When we ‘boost’ your links you not only get links to your website, but you get links to the links pointing at your website. This strategy helps us to index the links from our SEO campaign much faster. Additionally, it helps build a more effective link building strategy since we pass more Page Rank and Link Power back to your target site.
16. What are pingbacks?
Pingbacks are notifications you get from WordPress (and other similar blogging platforms) when someone links to a post on your blog.
Pingbacks and trackbacks (another form of linking between blogs) are important to search engine optimisation.
Publishing pingbacks without knowing what you are doing can have a negative impact for the search rank of your blog pages and for the search rank of your website as a whole.
Pingbacks are turned on by default in WordPress and most major blog platforms so that if someone creates a link to one of your blog posts in one of their blog posts (rather than leaving a comment directly on your blog), you get a notification (depending on how you configure this in the WordPress Dashboard) and you can publish the pingback. You’ll get an email from WordPress asking whether you want to publish the pingback or not. If you decide to publish the pingback, it will show up at the end of your post along with the published comments. Your readers can then click the link in the published pingback and go see what that person who linked to you is saying about your post – on that person’s blog.
Displaying Pingbacks and Comments Separately
There are also ways to modify the comments.php file in your WordPress theme so that comments are listed first, and pingbacks and/or trackbacks are listed separately below the comments. Instead of leaving pingbacks and trackbacks out altogether, this allows you to publish them without confusing your less blog-savvy readers. This might also encourage readers to link to your posts, because they know they will get a link back to their blog in the form of a published pingback.
Should You Disable Pingbacks?
To disable pingbacks in WordPress, in the Dashboard go to Settings > Discussion > Default article settings. Uncheck the box for “Allow link notifications from other blogs (pingbacks and trackbacks.)”
Pingbacks and Search Engine Optimization
In terms of search engine optimization, link building and attracting traffic to a blog, it’s more beneficial for the person who links to your site to do so than it is to leave a comment on your blog (as long as you actually publish the pingback). Why? (a) It means your readers have to go to the other person’s blog to read what they are saying about your post, and (b) – more importantly – when you publish the pingback, you create a link to the post on their blog that is directly relevant to the topic of your post. Otherwise, when someone leaves a comment on your blog, they will typically only use their top-level domain as the URL along with their name.
How to Disable “Internal” Pingbacks
Whenever you link to a page on your own WordPress site from one of your blog posts, you will get a pingback notification letting you know. Of course, you don’t need to get these. You already know if you linked to your own site.
Pingbacks and Spam
The most common use of pingbacks is for spam. By publishing a pingback, you give a “vote” to any link provided by the person or bot linking to your site, and you associate your site with the site you link to.
If you want to include pingbacks on your WordPress blog, as I said, you can probably use a plugin that will put them at the bottom of the page, below all the comments.
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